Jason Wadler Talks CMO Tenure with Digiday

by leapfrog on May 22, 2012

“Chief Marketing Officer” is a title that often comes with a short lifespan, especially in the digital age. Statistics from Spencer Stuart state the average CMO tenure in 2010 was just 42 months, though that’s up from 35 months in 2009.

Digiday recently conducted its own study, and found the average tenure of a CMO to be 4.5 years. To find out why, Digiday spoke with executives from top companies in a variety of industries, including Leapfrog Online EVP Jason Wadler.

As Jason explains, the modern CMO has to understand the need for hard numbers in order to be a top performer. Soft metrics simply don’t cut it anymore, and smart CMOs are increasingly impatient with agencies or partners that can’t provide impact through sales growth.

“The more CMOs can align to key business needs and true financial metrics that matter to their CEO and board, the longer their tenure will be,” Jason tells Digiday. “Otherwise, if left to subjective measures, the unfortunate short-tenured CMO trend will continue.”

In the modern digital landscape, being a top CMO means being able to prove value in hard metrics—a boost to revenue and ROI.

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Leapfrog Online Featured at Net.Finance Mobile 2012

by leapfrog on May 8, 2012

Leading Mobile Innovators to Discuss the Role of Mobile Marketing in Driving New Customers for Financial Services

Chicago, IL—May 8, 2012—Jason Wadler, Executive Vice President of Leapfrog Online, and Steve Mehnert, Senior Client Director of Strategic Alliances for The Nielsen Company, will present keys to mobile innovation and results at the upcoming Net.Finance 2012 Event on May 21, 2012.

Wadler and Mehnert’s session, “Successful Prospecting Strategies for the Mobile Consumer,” will take place on the event’s main stage. The discussion will highlight how and why financial services institutions must leverage mobile as a strategic channel to attract valuable new customer segments. Wadler and Mehnert will share data about the impact of mobile in driving new customers into the pipeline, and provide insight into what top brands can do to optimize mobile as a driver of long-term revenue and customer growth.

The three day conference is the premier multi-channel marketing conference for the financial services industry, attracting more than 250 of the leading senior level financial institution experts in digital marketing. Conference attendees include an array of commercial and retail banks, insurance companies, asset managers, credit unions, consumer credit and lending companies, among others.

Net.Finance selected Leapfrog Online and The Nielsen Company based on the organizations’ track record for innovation, insights, and results in digital marketing, both in the financial services industry and beyond.

The event will be held on May 21-23 at the Sheraton Wild Horse Pass, Chandler, AZ. For more information about Net.Finance 2012, visit www.netfinanceus.com

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About Leapfrog Online

Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that deliver digital market share for its Clients. For more information about Leapfrog Online’s solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.

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Hello world!

April 23, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Leapfrog Online’s Tim Ossmo at NIU’s Internet Marketing Conference

April 20, 2012

Yesterday, Tim Ossmo, Senior Director of Media at Leapfrog Online, participated in an insightful discussion about mobile marketing’s present and future as part of NIU’s Internet Marketing Conference. If you weren’t able to attend, keep reading for Tim’s key points. The discussion focused on the idea that mobile marketing is about more than simply building [...]

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Leapfrog Online CEO Dave Husain Featured on CMO.com

March 29, 2012

Is pay for performance the new black for agencies? CMO.com seems to think so. The site recently featured Leapfrog Online CEO Dave Husain’s article on evolving agency compensation models and the future of digital marketing. As the pay-for-performance model increasingly becomes an industry standard, one can almost hear the collective moans of despair from traditional [...]

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Leapfrog Online’s Jason Wadler Speaks at OMMA Global in San Francisco

March 20, 2012

Leapfrog Online EVP Jason Wadler was recently featured in OMMA Global’s panel “The Enlightened Agency Model – Exploring Performance Marketing and Its Implications,” which discussed the growing need for trusted partners, advisors, and agencies to prove their value to CMOs in hard metrics. The panel featured top-notch leaders from the digital marketing industry, including Christian [...]

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OMMA GLOBAL Event Features Leapfrog Online in Panel Discussion on Agency Accountability

March 19, 2012

Jason Wadler, Leapfrog Online EVP, Participates in Panel Discussion, “The Enlightened Agency Model” Chicago, IL—March 19, 2011—Leapfrog Online’s Jason Wadler has been invited to participate as a speaker at this week’s OMMA Global San Francisco, the semi-annual gathering of all MediaPost insiders, where international experts in the hottest digital sectors – mobile, social, direct, and [...]

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Listening to Consumer Voices is the Key to Consumer Engagement

March 15, 2012
Listening to Consumer Voices is the Key to Consumer Engagement

In 2012, multiple screens are a part of everyday life. Consumers are spending more time multitasking, and that includes paying attention to multiple screens at the same time. Last October, Nielsen found that 40% of tablet and smartphone owners use their devices to check email, find deals, and search for ad-related material while watching television, [...]

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B2B Marketers See Budgets Rising for Online Marketing in 2012

March 13, 2012
B2B Marketers See Budgets Rising for Online Marketing in 2012

As US mobile ad spending skyrockets past expectations, it’s clear that digital advertising is only getting more competitive in 2012. Not surprisingly, marketers are anticipating the increase in competition and plan to spend more for their digital strategy this year. According to Bob Felsenthal, publisher of BtoB, a recent survey revealed only 7% of marketers [...]

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Using Closed Loop Marketing to Drive Sales and Track ROI

March 8, 2012
Using Closed Loop Marketing to Drive Sales and Track ROI

As we discussed previously, many different marketing methods now compete for consumer attention. As a result, marketers today often choose to cast the net wide, investing to spread the brand reach far and wide across digital channels, without truly considering which channels to use when—and how.  This approach can backfire, however, resulting in plenty of [...]

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