Jason Wadler Talks CMO Tenure with Digiday

by leapfrog on May 22, 2012

“Chief Marketing Officer” is a title that often comes with a short lifespan, especially in the digital age. Statistics from Spencer Stuart state the average CMO tenure in 2010 was just 42 months, though that’s up from 35 months in 2009.

Digiday recently conducted its own study, and found the average tenure of a CMO to be 4.5 years. To find out why, Digiday spoke with executives from top companies in a variety of industries, including Leapfrog Online EVP Jason Wadler.

As Jason explains, the modern CMO has to understand the need for hard numbers in order to be a top performer. Soft metrics simply don’t cut it anymore, and smart CMOs are increasingly impatient with agencies or partners that can’t provide impact through sales growth.

“The more CMOs can align to key business needs and true financial metrics that matter to their CEO and board, the longer their tenure will be,” Jason tells Digiday. “Otherwise, if left to subjective measures, the unfortunate short-tenured CMO trend will continue.”

In the modern digital landscape, being a top CMO means being able to prove value in hard metrics—a boost to revenue and ROI.

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Leading Mobile Innovators to Discuss the Role of Mobile Marketing in Driving New Customers for Financial Services

Chicago, IL—May 8, 2012—Jason Wadler, Executive Vice President of Leapfrog Online, and Steve Mehnert, Senior Client Director of Strategic Alliances for The Nielsen Company, will present keys to mobile innovation and results at the upcoming Net.Finance 2012 Event on May 21, 2012.

Wadler and Mehnert’s session, “Successful Prospecting Strategies for the Mobile Consumer,” will take place on the event’s main stage. The discussion will highlight how and why financial services institutions must leverage mobile as a strategic channel to attract valuable new customer segments. Wadler and Mehnert will share data about the impact of mobile in driving new customers into the pipeline, and provide insight into what top brands can do to optimize mobile as a driver of long-term revenue and customer growth.

The three day conference is the premier multi-channel marketing conference for the financial services industry, attracting more than 250 of the leading senior level financial institution experts in digital marketing. Conference attendees include an array of commercial and retail banks, insurance companies, asset managers, credit unions, consumer credit and lending companies, among others.

Net.Finance selected Leapfrog Online and The Nielsen Company based on the organizations’ track record for innovation, insights, and results in digital marketing, both in the financial services industry and beyond.

The event will be held on May 21-23 at the Sheraton Wild Horse Pass, Chandler, AZ. For more information about Net.Finance 2012, visit www.netfinanceus.com

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About Leapfrog Online

Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that deliver digital market share for its Clients. For more information about Leapfrog Online’s solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.

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