Leading Mobile Innovators to Discuss the Role of Mobile Marketing in Driving New Customers for Financial Services
Chicago, IL—May 8, 2012—Jason Wadler, Executive Vice President of Leapfrog Online, and Steve Mehnert, Senior Client Director of Strategic Alliances for The Nielsen Company, will present keys to mobile innovation and results at the upcoming Net.Finance 2012 Event on May 21, 2012.
Wadler and Mehnert’s session, “Successful Prospecting Strategies for the Mobile Consumer,” will take place on the event’s main stage. The discussion will highlight how and why financial services institutions must leverage mobile as a strategic channel to attract valuable new customer segments. Wadler and Mehnert will share data about the impact of mobile in driving new customers into the pipeline, and provide insight into what top brands can do to optimize mobile as a driver of long-term revenue and customer growth.
The three day conference is the premier multi-channel marketing conference for the financial services industry, attracting more than 250 of the leading senior level financial institution experts in digital marketing. Conference attendees include an array of commercial and retail banks, insurance companies, asset managers, credit unions, consumer credit and lending companies, among others.
Net.Finance selected Leapfrog Online and The Nielsen Company based on the organizations’ track record for innovation, insights, and results in digital marketing, both in the financial services industry and beyond.
The event will be held on May 21-23 at the Sheraton Wild Horse Pass, Chandler, AZ. For more information about Net.Finance 2012, visit www.netfinanceus.com
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that deliver digital market share for its Clients. For more information about Leapfrog Online’s solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.